🎤 NOT JUST A RAPPER – AN ACTIVIST: DIE JODI MONTANA STORIE 🎵

From the gritty streets of Algoa Park & Ext 21 in Port Elizabeth, rises a voice that refuses to be ignored — Jodi Montana. More than just a rapper, Jodi sees himself as an Afrikaans activist, a storyteller, and a voice for the broken and unheard.

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FROM ROWAN TO MONTANA

The name Jodi Montana didn’t just come out of nowhere. It was born in a dark moment, during a time when he felt disconnected from the world. Inspired by the character Tony Montana from Scarface, he found a strange comfort in the chaos — a reflection of his own struggles. “At the time I was at a low place in my life & I just related with this character,” he shares. “That’s when I changed my name from Jodi Rowan to Jodi Montana.”

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WHY AFRIKAANS?

Raised in a household and school environment where pure Afrikaans was the only option, Jodi naturally found his rhythm in his mother tongue. “I used to be in love with writing poems in Afrikaans,” he says. “I was always good with words — so I chose to express what I see around me in my language.”

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THE SOUND: GRITTY, RAW, REAL

Jodi’s music reflects his environment — rough, honest, and unfiltered. “My style is gritty with a powerful message,” he says. He doesn’t write lyrics down — instead, he creates from emotion, dreams, and everyday life: “Anything that breaks or inspires me becomes musical art.”

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WHAT’S HOT RIGHT NOW?

His latest drop, “Welkom Ini Baai Part 2”, is a gritty trap track that explores both the beauty and darkness of life in the Baai. And there’s more coming: his upcoming EP “Die Sceorower” is loaded with features from local icons and promises realness from a deep place.

“Expect deep, painful tracks all year,” Jodi says. “I’ve got a lot of music videos lined up too — especially for my song Envy, which I spent a lot of time and effort on. I think people are going to love it.”

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DEFINING MOMENTS & CHALLENGES

Jodi credits his brother and a friend named Carver for keeping him going when no one else was listening. “They motivated me so much that I couldn’t resist. In 2019, my music started trending — that’s when I knew I was made for this.”

But it hasn’t been easy. Balancing music with a retail job made it difficult to stay consistent, but Jodi knew he had to make a plan. That hunger and hustle still drive him today.

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THE BIGGER PICTURE

“Afrikaans Hip-Hop is growing — way bigger than before,” he says. “There’s a lot of talent in the Bay. We just need more support from the legends who came before us — guys like Garro G and Saan.”

Jodi also gives a heartfelt shoutout to Saan, who’s been a major influence in shaping his rap style, and to his brother, Reese Rowan Films, for always holding it down visually. “Ons qan dit maah!”

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A LINE THAT SAYS IT ALL

“Ouens change vir change — hulle qan change op jou.”

Watch his latest work https://youtu.be/2tluKVEzbMA?si=G-GqSdRoqOUJT_om